Buycloud
2020-ongoing
Buycloud

I'm selling clouds to research the transformation of 'natural phenomena' to 'exploitable resources'.
Buycloud is an interactive video-installation with connected website. ↗
Buycloud has been exhibited in various international exhibitions and talks, has been featured in a variety of books and publications, received the Dutch Design Award and has had a wide press-coverage.
Buycloud is an interactive video-installation with connected website. ↗
Buycloud has been exhibited in various international exhibitions and talks, has been featured in a variety of books and publications, received the Dutch Design Award and has had a wide press-coverage.
Buycloud

Buycloud is a research on the transformation of “natural phenomena” to “exploitable resources”.
A process carrying a story that must be told in relation to the past (colonialism), the present (climate change, corporate landgrabbing), and the future (extraterrestrial occupation). As a research-methodology I copied the dominant Western processes, philosophies and theories on how ownership and exploitation are constructed, and I pasted them onto one of the last phenomena remaining outside of these systems; clouds. Something so fluid and beyond our monetised culture, that it questions the validity of existing capitalistic models themselves.
I am selling clouds.
The research is expressed in an interactive video installation with an attached virtual speculation-market in the form of a web-app and a website. Within the installation people lay down on a piece of grass while looking up at projected clouds with QR-codes and prices attached. Each step of a cloud-acquirement is guided by several new media techniques and justified by a manifesto based upon a default land-property contract. All certificates are archived on the online map cadastre.
With rising carbon emissions, cumulus clouds are threatened to disappear in 100-150 years. Catastrophic for the planet but very good for the cloud market, since all markets are based on scarcity and demand… Climate change becomes a paradoxical marketing tool whereby spectators are provoked to reflect upon their own position between climate justice or economical growth.
I am selling clouds.
The research is expressed in an interactive video installation with an attached virtual speculation-market in the form of a web-app and a website. Within the installation people lay down on a piece of grass while looking up at projected clouds with QR-codes and prices attached. Each step of a cloud-acquirement is guided by several new media techniques and justified by a manifesto based upon a default land-property contract. All certificates are archived on the online map cadastre.
With rising carbon emissions, cumulus clouds are threatened to disappear in 100-150 years. Catastrophic for the planet but very good for the cloud market, since all markets are based on scarcity and demand… Climate change becomes a paradoxical marketing tool whereby spectators are provoked to reflect upon their own position between climate justice or economical growth.
Buycloud has been exhibited in various international exhibitions and talks, has been featured in a variety of books and publications, received the Dutch Design Award and has had a wide press-coverage.
It has now created a community of over a 120 cloud owners.
It has now created a community of over a 120 cloud owners.
Buycloud

-When in the 15th century the Western ‘explorers’ went to what-we-now-call-America, they told the natives that they wanted to buy their land.
The natives were confused: Their land? To buy it?
Their vocabulary did not have a word or understanding for ownership over natural phenomena.-
Buycloud is a research on the transformation of “natural phenomena” to “exploitable resources”.
The natives were confused: Their land? To buy it?
Their vocabulary did not have a word or understanding for ownership over natural phenomena.-
Buycloud is a research on the transformation of “natural phenomena” to “exploitable resources”.
A process carrying a story that must be told in relation to the past (colonialism), the present (climate change, corporate landgrabbing), and the future (extraterrestrial occupation). As a research-methodology I copied the dominant Western processes, philosophies and theories on how ownership and exploitation are constructed, and I pasted them onto one of the last phenomena remaining outside of these systems; clouds. Something so fluid and beyond our monetised culture, that it questions the validity of existing capitalistic models themselves.
I am selling clouds.
The research is expressed in an interactive video installation with an attached virtual speculation-market ↗ in the form of a web-app and a website. Within the installation people lay down on a piece of grass while looking up at projected clouds with QR-codes and prices attached. Each step of a cloud-acquirement is guided by several new media techniques and justified by a manifesto based upon a default land-property contract. All certificates are archived on the online map cadastre ↗ .
With rising carbon emissions, cumulus clouds are threatened to disappear in 100-150 years. Catastrophic for the planet but very good for the cloud market, since all markets are based on scarcity and demand… Climate change becomes a paradoxical marketing tool whereby spectators are provoked to reflect upon their own position between climate justice or economical growth.
I am selling clouds.
The research is expressed in an interactive video installation with an attached virtual speculation-market ↗ in the form of a web-app and a website. Within the installation people lay down on a piece of grass while looking up at projected clouds with QR-codes and prices attached. Each step of a cloud-acquirement is guided by several new media techniques and justified by a manifesto based upon a default land-property contract. All certificates are archived on the online map cadastre ↗ .
With rising carbon emissions, cumulus clouds are threatened to disappear in 100-150 years. Catastrophic for the planet but very good for the cloud market, since all markets are based on scarcity and demand… Climate change becomes a paradoxical marketing tool whereby spectators are provoked to reflect upon their own position between climate justice or economical growth.
The infrastructure of a cloud-acquirement are conducted in the Commodifying Cumulus Cloud Manifesto ↗
Clouds are sold and archived on www.buycloud.space ↗
Clouds are sold and archived on www.buycloud.space ↗
Buycloud has been exhibited in various international exhibitions and talks, has been featured in a variety of books and publications, received the Dutch Design Award and has had a wide press-coverage.
It has now created a community of over a 120 cloud owners.



Exhibitions
2025
Van Abbe Museum, Eindhoven, Netherlands
↗
Out-natured - Cairotronica, Cairo, Egypt ↗
2025
Van Abbe Museum, Eindhoven, Netherlands


Out-natured - Cairotronica, Cairo, Egypt ↗

2023
Stiftung Kunst und Natur, Museum Sinclair House, Bad Homburg, Germany ↗
The smell of internet, 38cc, Delft, Netherlands ↗
Taiwan Design Research Institute, Taiwan ↗
Stiftung Kunst und Natur, Museum Sinclair House, Bad Homburg, Germany ↗

The smell of internet, 38cc, Delft, Netherlands ↗

Taiwan Design Research Institute, Taiwan ↗

2022
Les Rencontres d’Arles, Arles, France ↗
Casa Banchel, Madrid Design Festival, Spain
Dutch Design Week, Dutch Design Awards, Eindhoven, Netherlands ↗
Digital Landscapes-Stedelijk Museum Schiedam, Netherlands ↗
Super Future Design Festival, Hannover, Germany
Lowlands Festival, Biddinghuizen, Netherlands
Institute of Cartopology, Correctionville, Netherlands
Les Rencontres d’Arles, Arles, France ↗

Casa Banchel, Madrid Design Festival, Spain

Dutch Design Week, Dutch Design Awards, Eindhoven, Netherlands ↗

Digital Landscapes-Stedelijk Museum Schiedam, Netherlands ↗

Super Future Design Festival, Hannover, Germany

Lowlands Festival, Biddinghuizen, Netherlands


2021
C/O Berlin, Songs of the Sky, Berlin, Germany ↗
SUPER T-market; Tomoko Mukaiyama, Muziekgebouw aan t IJ
SUPER T-market; Tomoko Mukaiyama, Spiral Hall, Tokyo, Japan
Salone del Mobile Milano, Missed Your Call, Milan, Italy
Nederlands Film Festival (Dutch Film Festival) Gouden Kalf Competitie, Utrecht, Netherlands
Virtual SUPER T-market; Tomoko Mukaiyama
↗
(on view on 39:00')
(non)Depleted, Gr_und, Berlin, Germany
Dutch Design Week, Eindhoven, Netherlands
C/O Berlin, Songs of the Sky, Berlin, Germany ↗

SUPER T-market; Tomoko Mukaiyama, Muziekgebouw aan t IJ

SUPER T-market; Tomoko Mukaiyama, Spiral Hall, Tokyo, Japan

Salone del Mobile Milano, Missed Your Call, Milan, Italy

Nederlands Film Festival (Dutch Film Festival) Gouden Kalf Competitie, Utrecht, Netherlands

Virtual SUPER T-market; Tomoko Mukaiyama


(non)Depleted, Gr_und, Berlin, Germany

Dutch Design Week, Eindhoven, Netherlands

Talks
2024
Arti et Amicitiae, Amsterdam Netherlands
2024
Arti et Amicitiae, Amsterdam Netherlands

2023
Bump Festival, Kortijk, Belgium
Bump Festival, Kortijk, Belgium

2022
Stedelijk Museum Amsterdam
C/O Berlin
Madrid Design Festival, Casa Banchel
Les rencontres d'Arles
Stedelijk Museum Amsterdam

C/O Berlin

Madrid Design Festival, Casa Banchel

Les rencontres d'Arles

2021
Institute of cartopology
Nederlands Film Festival, Storyspace
Institute of cartopology

Nederlands Film Festival, Storyspace

2020
Salone del Mobile Milano, New Institute
Dutch Design Week
Awards
Winner: Dutch Design Awards ↗
Official Selected: Gouden Kalf Digital Culture, NFF
Salone del Mobile Milano, New Institute

Dutch Design Week

Awards
Winner: Dutch Design Awards ↗

Official Selected: Gouden Kalf Digital Culture, NFF

Publications
Introduction of Die Unterwerfung - Philipp Blom ↗
(In English (text+ audio ↗ ), German, Dutch, Italian)
Dutch Designers Yearbook 2022 ↗
Pidgin, Princeton University of Architecture ↗
Les Rencontres d’Arles Catalogue 2022 ↗
Songs of the Sky Catalogue, C/O Berlin ↗
Tubelight #121 ↗
Introduction of Die Unterwerfung - Philipp Blom ↗

(In English (text+ audio ↗ ), German, Dutch, Italian)
Dutch Designers Yearbook 2022 ↗

Pidgin, Princeton University of Architecture ↗

Les Rencontres d’Arles Catalogue 2022 ↗

Songs of the Sky Catalogue, C/O Berlin ↗

Tubelight #121 ↗

Press
Volkskrant ↗
Trouw ↗
Radio 1, Humberto ↗
Radio 1, ZWART ↗
Wallpaper ↗
Metropolis M ↗
Mister Motley ↗
Dagens Nyheter ↗
The Steidz ↗
Gallerytalk.net ↗
World Art Foundation ↗
Archipanic ↗
Dutch Design Digger ↗
Art-In-Berlin ↗
Culture all Nippon ↗
Sichtbar ↗
Blog Craigberry ↗
TagRee ↗
Photography in Berlin ↗
ZDF ↗
Credits
Webdevelopment by: Andre Fincato
Beta version: Marco Tiberio and Michael Tjia
Interface design by: Dominik Vrabic Dezman
This project has partially been funded by Stimuleringsfonds Experiment
Volkskrant ↗

Trouw ↗
Radio 1, Humberto ↗
Radio 1, ZWART ↗
Wallpaper ↗
Metropolis M ↗
Mister Motley ↗
Dagens Nyheter ↗
The Steidz ↗
Gallerytalk.net ↗
World Art Foundation ↗
Archipanic ↗
Dutch Design Digger ↗
Art-In-Berlin ↗
Culture all Nippon ↗
Sichtbar ↗
Blog Craigberry ↗
TagRee ↗
Photography in Berlin ↗
ZDF ↗
Credits
Webdevelopment by: Andre Fincato
Beta version: Marco Tiberio and Michael Tjia
Interface design by: Dominik Vrabic Dezman
This project has partially been funded by Stimuleringsfonds Experiment
Exhibitions
2025
Van Abbe Museum, Eindhoven, Netherlands
↗
Out-natured - Cairotronica, Cairo, Egypt ↗
2025
Van Abbe Museum, Eindhoven, Netherlands


Out-natured - Cairotronica, Cairo, Egypt ↗

2023
Stiftung Kunst und Natur, Museum Sinclair House, Bad Homburg, Germany ↗
The smell of internet, 38cc, Delft, Netherlands ↗
Taiwan Design Research Institute, Taiwan ↗
Stiftung Kunst und Natur, Museum Sinclair House, Bad Homburg, Germany ↗

The smell of internet, 38cc, Delft, Netherlands ↗

Taiwan Design Research Institute, Taiwan ↗

2022
Les Rencontres d’Arles, Arles, France ↗
Casa Banchel, Madrid Design Festival, Spain
Dutch Design Week, Dutch Design Awards, Eindhoven, Netherlands ↗
Digital Landscapes-Stedelijk Museum Schiedam, Netherlands ↗
Super Future Design Festival, Hannover, Germany
Lowlands Festival, Biddinghuizen, Netherlands
Institute of Cartopology, Correctionville, Netherlands
Les Rencontres d’Arles, Arles, France ↗

Casa Banchel, Madrid Design Festival, Spain

Dutch Design Week, Dutch Design Awards, Eindhoven, Netherlands ↗

Digital Landscapes-Stedelijk Museum Schiedam, Netherlands ↗

Super Future Design Festival, Hannover, Germany

Lowlands Festival, Biddinghuizen, Netherlands


2021
C/O Berlin, Songs of the Sky, Berlin, Germany ↗
SUPER T-market; Tomoko Mukaiyama, Muziekgebouw aan t IJ
SUPER T-market; Tomoko Mukaiyama, Spiral Hall, Tokyo, Japan
Salone del Mobile Milano, Missed Your Call, Milan, Italy
Nederlands Film Festival (Dutch Film Festival) Gouden Kalf Competitie, Utrecht, Netherlands
Virtual SUPER T-market; Tomoko Mukaiyama
↗
(on view on 39:00')
(non)Depleted, Gr_und, Berlin, Germany
Dutch Design Week, Eindhoven, Netherlands
C/O Berlin, Songs of the Sky, Berlin, Germany ↗

SUPER T-market; Tomoko Mukaiyama, Muziekgebouw aan t IJ

SUPER T-market; Tomoko Mukaiyama, Spiral Hall, Tokyo, Japan

Salone del Mobile Milano, Missed Your Call, Milan, Italy

Nederlands Film Festival (Dutch Film Festival) Gouden Kalf Competitie, Utrecht, Netherlands

Virtual SUPER T-market; Tomoko Mukaiyama


(non)Depleted, Gr_und, Berlin, Germany

Dutch Design Week, Eindhoven, Netherlands

Talks
2024
Arti et Amicitiae, Amsterdam Netherlands
2024
Arti et Amicitiae, Amsterdam Netherlands

2023
Bump Festival, Kortijk, Belgium
Bump Festival, Kortijk, Belgium

2022
Stedelijk Museum Amsterdam
C/O Berlin
Madrid Design Festival, Casa Banchel
Les rencontres d'Arles
Stedelijk Museum Amsterdam

C/O Berlin

Madrid Design Festival, Casa Banchel

Les rencontres d'Arles

2021
Institute of cartopology
Nederlands Film Festival, Storyspace
Institute of cartopology

Nederlands Film Festival, Storyspace

2020
Salone del Mobile Milano, New Institute
Dutch Design Week
Awards
Winner: Dutch Design Awards ↗
Official Selected: Gouden Kalf Digital Culture, NFF
Salone del Mobile Milano, New Institute

Dutch Design Week

Awards
Winner: Dutch Design Awards ↗

Official Selected: Gouden Kalf Digital Culture, NFF

Publications
Introduction of Die Unterwerfung - Philipp Blom ↗
(In English (text+ audio ↗ ), German, Dutch, Italian)
Dutch Designers Yearbook 2022 ↗
Pidgin, Princeton University of Architecture ↗
Les Rencontres d’Arles Catalogue 2022 ↗
Songs of the Sky Catalogue, C/O Berlin ↗
Tubelight #121 ↗
Introduction of Die Unterwerfung - Philipp Blom ↗

(In English (text+ audio ↗ ), German, Dutch, Italian)
Dutch Designers Yearbook 2022 ↗

Pidgin, Princeton University of Architecture ↗

Les Rencontres d’Arles Catalogue 2022 ↗

Songs of the Sky Catalogue, C/O Berlin ↗

Tubelight #121 ↗

Press
Volkskrant ↗
Trouw ↗
Radio 1, Humberto ↗
Radio 1, ZWART ↗
Wallpaper ↗
Metropolis M ↗
Mister Motley ↗
Dagens Nyheter ↗
The Steidz ↗
Gallerytalk.net ↗
World Art Foundation ↗
Archipanic ↗
Dutch Design Digger ↗
Art-In-Berlin ↗
Culture all Nippon ↗
Sichtbar ↗
Blog Craigberry ↗
TagRee ↗
Photography in Berlin ↗
ZDF ↗
Credits
Webdevelopment by: Andre Fincato
Beta version: Marco Tiberio and Michael Tjia
Interface design by: Dominik Vrabic Dezman
This project has partially been funded by Stimuleringsfonds Experiment
Volkskrant ↗

Trouw ↗
Radio 1, Humberto ↗
Radio 1, ZWART ↗
Wallpaper ↗
Metropolis M ↗
Mister Motley ↗
Dagens Nyheter ↗
The Steidz ↗
Gallerytalk.net ↗
World Art Foundation ↗
Archipanic ↗
Dutch Design Digger ↗
Art-In-Berlin ↗
Culture all Nippon ↗
Sichtbar ↗
Blog Craigberry ↗
TagRee ↗
Photography in Berlin ↗
ZDF ↗
Credits
Webdevelopment by: Andre Fincato
Beta version: Marco Tiberio and Michael Tjia
Interface design by: Dominik Vrabic Dezman
This project has partially been funded by Stimuleringsfonds Experiment
Exhibitions
2025
Van Abbe Museum, Eindhoven, Netherlands
↗
Out-natured - Cairotronica, Cairo, Egypt ↗
2025
Van Abbe Museum, Eindhoven, Netherlands


Out-natured - Cairotronica, Cairo, Egypt ↗

2023
Stiftung Kunst und Natur, Museum Sinclair House, Bad Homburg, Germany ↗
The smell of internet, 38cc, Delft, Netherlands ↗
Taiwan Design Research Institute, Taiwan ↗
Stiftung Kunst und Natur, Museum Sinclair House, Bad Homburg, Germany ↗

The smell of internet, 38cc, Delft, Netherlands ↗

Taiwan Design Research Institute, Taiwan ↗

2022
Les Rencontres d’Arles, Arles, France ↗
Casa Banchel, Madrid Design Festival, Spain
Dutch Design Week, Dutch Design Awards, Eindhoven, Netherlands ↗
Digital Landscapes-Stedelijk Museum Schiedam, Netherlands ↗
Super Future Design Festival, Hannover, Germany
Lowlands Festival, Biddinghuizen, Netherlands
Institute of Cartopology, Correctionville, Netherlands
Les Rencontres d’Arles, Arles, France ↗

Casa Banchel, Madrid Design Festival, Spain

Dutch Design Week, Dutch Design Awards, Eindhoven, Netherlands ↗

Digital Landscapes-Stedelijk Museum Schiedam, Netherlands ↗

Super Future Design Festival, Hannover, Germany

Lowlands Festival, Biddinghuizen, Netherlands


2021
C/O Berlin, Songs of the Sky, Berlin, Germany ↗
SUPER T-market; Tomoko Mukaiyama, Muziekgebouw aan t IJ
SUPER T-market; Tomoko Mukaiyama, Spiral Hall, Tokyo, Japan
Salone del Mobile Milano, Missed Your Call, Milan, Italy
Nederlands Film Festival (Dutch Film Festival) Gouden Kalf Competitie, Utrecht, Netherlands
Virtual SUPER T-market; Tomoko Mukaiyama
↗
(on view on 39:00')
(non)Depleted, Gr_und, Berlin, Germany
Dutch Design Week, Eindhoven, Netherlands
C/O Berlin, Songs of the Sky, Berlin, Germany ↗

SUPER T-market; Tomoko Mukaiyama, Muziekgebouw aan t IJ

SUPER T-market; Tomoko Mukaiyama, Spiral Hall, Tokyo, Japan

Salone del Mobile Milano, Missed Your Call, Milan, Italy

Nederlands Film Festival (Dutch Film Festival) Gouden Kalf Competitie, Utrecht, Netherlands

Virtual SUPER T-market; Tomoko Mukaiyama


(non)Depleted, Gr_und, Berlin, Germany

Dutch Design Week, Eindhoven, Netherlands

Talks
2024
Arti et Amicitiae, Amsterdam Netherlands
2024
Arti et Amicitiae, Amsterdam Netherlands

2023
Bump Festival, Kortijk, Belgium
Bump Festival, Kortijk, Belgium

2022
Stedelijk Museum Amsterdam
C/O Berlin
Madrid Design Festival, Casa Banchel
Les rencontres d'Arles
Stedelijk Museum Amsterdam

C/O Berlin

Madrid Design Festival, Casa Banchel

Les rencontres d'Arles

2021
Institute of cartopology
Nederlands Film Festival, Storyspace
Institute of cartopology

Nederlands Film Festival, Storyspace

2020
Salone del Mobile Milano, New Institute
Dutch Design Week
Awards
Winner: Dutch Design Awards ↗
Official Selected: Gouden Kalf Digital Culture, NFF
Salone del Mobile Milano, New Institute

Dutch Design Week

Awards
Winner: Dutch Design Awards ↗

Official Selected: Gouden Kalf Digital Culture, NFF

Publications
Introduction of Die Unterwerfung - Philipp Blom ↗
(In English (text+ audio ↗ ), German, Dutch, Italian)
Dutch Designers Yearbook 2022 ↗
Pidgin, Princeton University of Architecture ↗
Les Rencontres d’Arles Catalogue 2022 ↗
Songs of the Sky Catalogue, C/O Berlin ↗
Tubelight #121 ↗
Introduction of Die Unterwerfung - Philipp Blom ↗

(In English (text+ audio ↗ ), German, Dutch, Italian)
Dutch Designers Yearbook 2022 ↗

Pidgin, Princeton University of Architecture ↗

Les Rencontres d’Arles Catalogue 2022 ↗

Songs of the Sky Catalogue, C/O Berlin ↗

Tubelight #121 ↗

Press
Volkskrant ↗
Trouw ↗
Radio 1, Humberto ↗
Radio 1, ZWART ↗
Wallpaper ↗
Metropolis M ↗
Mister Motley ↗
Dagens Nyheter ↗
The Steidz ↗
Gallerytalk.net ↗
World Art Foundation ↗
Archipanic ↗
Dutch Design Digger ↗
Art-In-Berlin ↗
Culture all Nippon ↗
Sichtbar ↗
Blog Craigberry ↗
TagRee ↗
Photography in Berlin ↗
ZDF ↗
Credits
Webdevelopment by: Andre Fincato
Beta version: Marco Tiberio and Michael Tjia
Interface design by: Dominik Vrabic Dezman
This project has partially been funded by Stimuleringsfonds Experiment
Volkskrant ↗

Trouw ↗
Radio 1, Humberto ↗
Radio 1, ZWART ↗
Wallpaper ↗
Metropolis M ↗
Mister Motley ↗
Dagens Nyheter ↗
The Steidz ↗
Gallerytalk.net ↗
World Art Foundation ↗
Archipanic ↗
Dutch Design Digger ↗
Art-In-Berlin ↗
Culture all Nippon ↗
Sichtbar ↗
Blog Craigberry ↗
TagRee ↗
Photography in Berlin ↗
ZDF ↗
Credits
Webdevelopment by: Andre Fincato
Beta version: Marco Tiberio and Michael Tjia
Interface design by: Dominik Vrabic Dezman
This project has partially been funded by Stimuleringsfonds Experiment

Les Rencontres d'Arles

Madrid Design Festival, Casa Banchel

Dutch Film Festival

Het Nieuwe Instituut

Dutch Film Festival - Golden Calf Award

Les Rencontres d'Arles - Songs of the Sky

Bump Festival

selected talks: Invisible infrastructures - DDW w/ a.o. Benjamin H. Bratton, Patricia Reed










































